Christian Retailing

Partnership 'boosts scripture engagement' Print Email
Written by Eric Tiansay   
Monday, 02 May 2011 03:26 PM America/New_York
YouVersion has teamed up with the makers of Glo—voted best in the Bible category in the Evangelical Christian Publishers Association's annual Christian Book Awards last year—to encourage Bible use through technology via mobile, desktop and tablet devices.

Created by Immersion Digital in 2009 and distributed by Zondervan, Glo comes with an interactive database of historic and contemporary information, images, animation, video, maps and 360-degree virtual tours.

Launched at the Q Gathering in Portland, Ore., last week, the YouVersion-Immersion Digital partnership will promote Bible engagement. "By merging the timeless wisdom of God's Word with devices people use every day, we've seen firsthand how technology can boost scripture engagement," said Bobby Gruenewald, pastor and innovation leader at LifeChurch.tv—creator of YouVersion. "Bringing YouVersion into the Glo environment offers individuals powerful tools to interact with the Bible, and we're excited to see how they help people learn and grow."

The Bible app by YouVersion is the most downloaded Bible application on mobile devices, while Glo focuses on desktops and tablet devices that best showcase zoom capabilities and high-resolution media.

Due to the partnership, YouVersion features will be made available for the first time inside a desktop application on Macintosh and personal computers. The collaboration will enable Glo users to access YouVersion notes, add public and private notes, view community notes and synchronize bookmarks for Macintosh and personal computers, as well as iPads.

Both YouVersion and Glo are available as free downloads. Glo can be downloaded for the iPad from the app store, and for Macintosh and personal computer users from http://www.globible.com. YouVersion is available at http://www.youversion.com/download, as well as in iTunes, Android and Blackberry app stores.