The hour-long session will help retailers learn about the content and marketing plan for
Sean McDowell and Jonathan Morrow's Is God Just a Human Invention?, to be released Sept. 30. Part of Christian Retailing's Virtual Christian Retailing Show, the Webinar is scheduled for Monday, Aug. 2, 3-4 p.m. EST.

Christian Retailing Publisher Dave Condiff said that McDowell and Morrow will discuss the story behind the book. "Time will also be dedicated to inform retailers about the marketing plan supporting the book so that they can be prepared as media events and advertising campaigns take root," said Condiff, noting that marketing plans are designed to drive book buyers into Christian stores.

Writing from a Christian perspective, McDowell and Morrow take a rigorous look at the arguments of the so-called New Atheists in Is God Just a Human Invention?

Running through Labor Day, Sept. 6, the virtual show is hosted by Christian Retailing magazine, aiming to help stores set themselves for the fall and Christmas seasons with product news, order specials and training.

More than 30 suppliers--including Thomas Nelson,Tyndale House Publishers, Baker Publishing Group and David C. Cook--had signed up to participate in the Virtual Christian Retailing Show, with their "booths" presenting details of key new and recent releases and offering links for ordering and catalogs. Additional features include Christian Retailing editors hosting roundtable discussions with suppliers and retailers on trends, including movies and DVDs.

Click here to find out more about the free Webinar and the Virtual Christian Retailing Show.

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