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Enesco to develop VeggieTales gifts Print Email
Written by Eric Tiansay   
Monday, 22 February 2010 01:38 PM America/New_York
Enesco has entered into a licensing relationship with Big Idea to develop and distribute new products featuring VeggieTales characters. The products will be developed in multiple categories and channels utilizing Enesco brands, including its Gund plush division and Gregg Gift division.

"We are excited to reach consumers through Enesco's broad mix of retail channel, and to share the VeggieTales messages through new products that have proven appeal to children and families," said Leslie Ferrell, general manager of Big Idea.

Jane Charette, general manager of the Gregg Gift division, added: "The timeless lessons in family values shared in VeggieTales shows have touched generations of consumers, making this a particularly exciting addition to Enesco's growing portfolio of licensed brands."

VeggieTales products from Enesco will be offered to retailers by mid-2010 and available in stores by fall.