Bridge-Logos CEO Lloyd Hildebrand told Christian Retailing that the new publishing agreements came about because of his "fascination" with Journal of the Unknown Prophet by Wendy Alec, co-owner of Warboys. After contracting with Warboys, Sovereign World and New Wine followed suit.

Hildebrand said the new publishers serve the same charismatic Christian market that Bridge-Logos targets, although certain books and novels appeal to a wider audience.

"I think they've (British publishers' books) opened up new markets to us in more ways than one," Hildebrand said. "Every line of books has its own readership and so as we've begun to distribute books for these various companies, we find that the people that read their books are interested in ours as well."

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