Andrea Dennis, trade group marketing and promotions representative for B&H, told Christian Retailing that the announcement of the wedding edition had been received warmly by Christian retailers.

"Most responses from stores have been positive," she said. "They liked the gift-edition idea, and many of our accounts have suggested it as not only a great wedding gift, but an anniversary gift as well."

Stephen and Alex Kendrick's The Love Dare (B&H Books/B&H Publishing Group)--an integral part of the movie Fireproof--still appears on the New York Times best-seller list, following its 2008 release. It has sold more than 3 million copies and is available in more than 20 languages.

Dennis suggested that stores can set up a spring and summer wedding-season promotion featuring The Love Dare, The Love Dare Legacy Edition, The Love Dare Day by Day devotional and the Fireproof DVD as well as The Love Dare Day by Day Wedding Edition.

Whether or not the latest release in the "Love Dare" series will solicit any concerns of "cashing in," Dennis said that the "resources have been designed to minister to marriages. As long as retailers are more concerned with ministering to those in need, they will never be accused of taking advantage."

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