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Christian video games selling fast at Wal-Mart Print Email
Written by Eric Tiansay   
Monday, 30 November 2009 03:18 PM America/New_York
Inspired Media Entertainment, the inspirational video game company that makes games based on the "Left Behind" book series, reports that Christian video games are selling beyond the company's expectations at the world's largest retailer.

Three PC games--including Charlie Church Mouse, retailing between $19.96 and $29.96--by the company formerly known as Left Behind Games were offered last month in approximately 100 Wal-Mart stores in Dallas and Houston as well as in other Texas markets.

Two weeks after the initial inventory was displayed, approximately 25% of the games have been sold, Inspired Media officials said. "At the rate Wal-Mart inventory is moving, they will be out of games before Christmas, unless they reorder," said Troy Lyndon, chairman and CEO of Inspired Media Entertainment.

In an effort to promote its games at Wal-Mart, Inspired Media has sent out letters of appeal to thousands of Texas-based churches as part of a 10-week marketing campaign through Christmas.

"With ... accelerated sales expected as we near the holidays, we believe test results will be favorable, leading to a broader national market for Christian-based PC games," Lyndon said.

Inspired Media publishes six games, including Charlie Church Mouse, Keys of the Kingdom and Left Behind: Tribulation Forces, the sequel to Left Behind: Eternal Forces--regarded as the most widely distributed Christian PC game.