Christian Retailing

Standard Publishing’s specials in virtual show Print Email
Written by Eric Tiansay   
Thursday, 29 October 2009 01:59 PM America/New_York
Standard Publishing is offering its specials to Christian retailers in the Virtual Christmas Showcase, an online exhibition and training event hosted by Christian Retailing magazine and focused on the holiday season.

More than 20 suppliers--including Thomas Nelson International, Kregel Publications, Integrity Music and Warner Press--have so far signed on for the Virtual Christmas Showcase. Besides highlighting products and specials, the online event includes interviews, new release spotlights and other offers. The virtual show has drawn more than 1,800 visitors from more than 50 countries since it began Sept. 30, with more than 5,000 page views.

Standard Publishing's specials include a free store merchandiser on orders of 18 copies of Charles Dickens' classic yuletide tale A Christmas Carol: Special Edition by Stephen Skelton, whose previous work featured producing a best-selling, video-based Bible study series that included The Mayberry Bible Study and The Beverly Hillbillies Bible Study.

Standard's other featured products include the Baby Blessings Christmas board book, One Starry Night by Jan Godfrey and The Greatest Christmas Stories of All Time, featuring writings by Charles Dickens, Henry Van Dyke, Louisa May Alcott and Hans Christian Andersen.

Additionally, the virtual tour features include a Retailer Roundtable on Christmas in which representatives of four leading stores discuss the big issues of the holiday season--from price point and displays to keeping alive the real spirit of Christmas amid all the busyness.

Besides a list of new Christmas 2010 products, the virtual tour also includes a discussion with Crossway Executive Vice President for Sales and Marketing Geoff Dennis on the company's "Share the Good News of Christmas" program, a campaign to see a million copies of the special-edition Share the Good News of Christmas Outreach New Testament delivered to homes across the country via Christian retailers.

Click here to find out more about Standard Publishing's specials and the Virtual Christmas Showcase.