"Currently, Christian booksellers are facing two realities: the global economic crisis and the abundance of new releases produced each month," said Editorial Unilit Vice President for Sales and Marketing Luis Fernandez Jr. "Which book do we choose, and how do we promote it among so many new titles? Considering the needs of the Christian population, we firmly believe that ‘As Seen on TV' is the solution."

More than 200 bookstores throughout Latin America are taking part in the campaign, which features audiovisual materials offering customers information about the latest releases, company officials said.

Fernandez said retailers will receive resources to help them connect with their Spanish communities through retail positioning, church connections, Spanish radio promotions and direct-to-consumer marketing. In addition, the campaign offers a comprehensive marketing kit, which includes promotional headers, and a selection of Editorial Unilit's new releases.

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