Christian Retailing

'VeggieTales' 'Saint Nicholas' free download Print Email
Written by Eric Tiansay   
Thursday, 03 September 2009 02:58 PM America/New_York
Big Idea is offering a free download of a Christmas-themed song from a forthcoming VeggieTales DVD.

As part of a partnership with Operation Christmas Child and promotion for Saint Nicholas-A Story of Joyful Giving, the company is making available "Give This Christmas Away"--performed by Matthew West and Amy Grant--through Sept. 30 at its Web site.

Conveying a message about the importance of giving, not only at Christmas, but also throughout the year, Saint Nicholas tells the story of a boy named Nicholas who is worried that his father will lose his job. Big Idea is releasing the DVD in Christian retail stores Oct. 3, three days ahead of the general market.

Retailing for $14.99, Saint Nicholas is the third VeggieTales title with a Christmas theme. The first Christmas release--The Toy That Saved Christmas--is Big Idea's best-seller, with more than 3 million units sold, company officials said.

Big Idea is offering consumers who purchase Saint Nicholas an opportunity to give away a previously released VeggieTales Christmas title by ordering it for free at its Web site and paying $2.99 for shipping and handling.