Christian Retailing

Barbour’s success cited in social media report Print Email
Written by Eric Tiansay   
Thursday, 23 July 2009 02:57 PM America/New_York
Barbour Publishing has been cited in a social media report for successfully promoting its fiction authors through both general market and Christian market online networks.

FrontGate Media launched a campaign for nine Barbour authors of interest to women, creating content for Twitter, Facebook, MySpace, Friendfeed and Shoutlife.

"In the first 45 days of the project, presentations, profiles and friend development was the focus," said officials for the faith-based, pop-culture media group. "In just a month and a half, FrontGate Media was able to secure over 4,200 followers/friends for Barbour Publishing ... and that number grows every day."