Warners’ Tyndale book on ‘New York Times’ list

Written by Eric Tiansay

Thursday, 23 July 2009 02:45 PM America/New_York

First Things First: The Rules of Being a Warner (Tyndale House Publishers) by Arizona Cardinals quarterback Kurt Warner and his wife, Brenda, debuted at No. 10 on the New York Times' best-seller list in the Hardcover Nonfiction category for the week of July 17.

First Things First was buoyed by a media campaign and book-signing tour by the Warners in New Jersey, St. Louis and Phoenix. The couple also appeared on Fox's On the Record With Greta Van Susteren, Fox & Friends, ESPN's NFL Life and the Fox Business Channel to promote the book.

First Things First marks the fifth sports-related title published by Tyndale that has reached the New York Times' best-seller lists, which included Tony Dungy's Uncommon and Quiet Strength, Jim Tressel's The Winners Manual and Deanna Favre's Don't Bet Against Me!.