Christian Retailing

ICRS: Moody honors Chapman and ‘Five Love Languages' Print Email
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Wednesday, 15 July 2009 12:43 PM America/New_York

During a special reception Tuesday afternoon, Moody Publishers celebrated the success of Gary Chapman's The Five Love Languages (Northfield Publishing), which has passed sales of more than 5 million copies, and revealed plans to step up its promotion.

Greg Thornton, vice president of publications, said when the book was first released 17 years ago, neither the publisher nor the author could have guessed the impact it would have.

"When we first got started, we knew we had a solid message, but none of us could dream how it would do worldwide," he said.

Steve Lyon, publisher, also spoke on the book's sales and the need for its continued success, pointing to a recent Time magazine cover story on the state of traditional marriage in America.

John Hinkley, marketing director, followed with the news that Moody will re-launch the book in January with its "most aggressive marketing in a decade," including new covers and an interactive Web site where readers can take the love languages assessment test.

"We hope to reach the younger generation," he said. "Our goal, our vision, is reducing the number of divorces."

Chapman's radio co-host Chris Fabry and fellow author Jerry B. Jenkins were also on hand to congratulate Chapman and Moody for the milestone. Guests, including CBA President Bill Anderson and ECPA President Mark Kuyper, were treated to cake and given autographed copies of the book.