Tommy Nelson brand to return

Written by Eric Tiansay

Thursday, 25 June 2009 03:12 PM America/New_York

Thomas Nelson plans to bring back its Tommy Nelson children's products brand. The announcement was made yesterday during the company's sales conference at the Willis Conference Center in Nashville.

Lindsey Nobles, director of corporate communications, told Christian Retailing that the return of Tommy Nelson was due to feedback from Nelson retailers and children's product consumers. She added that a new logo for Tommy Nelson, which will include elements of the Thomas Nelson adult logo, will be created.

Nobles said details on Tommy Nelson's return will be forthcoming soon. The popular children's brand was one of 21 imprints dropped when the publisher pulled all of its products under the Thomas Nelson banner in 2007.