Moody Publishers goes green

Written by Eric Tiansay

Tuesday, 28 April 2009 02:47 PM America/New_York

Moody Publishers has gone digital for its 2009-2010 fall release catalog. By the end of this month, the publisher will mail paper bookmarks--suitable for planting--for downloading a PDF or an interactive file of the catalog as well as instructions to request a print copy.

The bookmark can then be torn up and planted for a harvest of wildflowers this spring, Moody officials said. "As stewards of the creation, Moody Publishers asks our customers to grow and stand with us in the endeavor to wisely use what we've been given," said Rhonda Elfstrand, Moody's marketing manager for catalogs, conventions and creative.