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CBA launches financial help initiative |
Written by Eric Tiansay |
Monday, 26 January 2009 02:40 PM America/New_York |
In response to the growing economic turmoil, CBA has launched an initiative to provide consumers with biblical financial help through their local Christian bookstore. The retailers trade association has partnered with Focus on the Family, Salem Radio and Tyndale House Publishers for the Campaign Financial Aid (CFA) initiative, which will be supported by a national marketing campaign.
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