Christian Retailing

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Wednesday, 03 February 2010 09:39 AM America/New_York
‘The Love Dare': wedding edition

B&H Publishing Group will unveil in April a wedding edition of its The Love Dare Day by Day devotional. Retailing for $29.99, The Love Dare Day by Day Wedding Edition will feature a white imitation-leather cover with a two-piece gift box.

Andrea Dennis, trade group marketing and promotions representative for B&H, said that the announcement of the wedding edition had been received warmly by Christian retailers.

"Most responses from stores have been positive," she said. "They liked the gift-edition idea, and many of our accounts have suggested it as not only a great wedding gift, but an anniversary gift as well."

Stephen and Alex Kendrick's The Love Dare (B&H Books/B&H Publishing Group)-an integral part of the movie Fireproof-still appears on the New York Times best-seller list, following its 2008 release. It has sold more than 3 million copies and is available in more than 20 languages.

Dennis suggested that stores can set up a spring and summer wedding-season promotion featuring The Love Dare, The Love Dare Legacy Edition, The Love Dare Day by Day, The Love Dare Day by Day Wedding Edition and the Fireproof DVD.