Christian Retailing

Retail for a cause PDF Print E-mail
Written by Mark Phillips   
Wednesday, 15 July 2015 02:58 PM EDT

Selling Fair Trade products is one way to offer compassion

F-PhillipsFair trade started in the 1940s when a small group of North American and European organizations reached out to poor communities and artisans to help them sell their handcrafted products to more developed markets. Today, it has evolved into a global effort and has touched poverty-stricken countries all over the world that have produced everything from cocoa, coffee, tea and spices to leather products, scarves and jewelry. Fair Trade is about respecting an individual’s right to work in a safe environment and receive a fair wage for a good day’s work.

Discover happy endings with middle-grade readers PDF Print E-mail
Written by Linda Howard   
Wednesday, 15 July 2015 02:53 PM EDT

How to get tween shoppers into your Christian retail store

F-HowardMiddle-grade readers are an under-reached market for many Christian retail stores. When truly engaged, these 8- to 12-year-old students—particularly girls—can consume entire series of books in a short amount of time.

Retail reinvention PDF Print E-mail
Written by Natalie Gillespie   
Wednesday, 15 July 2015 02:47 PM EDT

7 ways to get new customers into your store at Christmas

F-GillespieFoot traffic has steadily declined for the last few years at brick-and-mortar retail stores of all shapes and sizes. During the 2014 holiday shopping season, traffic dropped more than 8 percent, according to RetailNext, a decline that continued the trend downward each year since 2010. But the good news is consumer spending is now on the rise, and some physical retailers are reporting stronger sales than ever. The key to getting new customers to find your store may lie in your willingness to create your own “retail reinvention.”

What we can learn from ABA bookstores PDF Print E-mail
Written by Natalie Gillespie   
Wednesday, 15 July 2015 02:40 PM EDT

Tips and tricks from top indie retailers

F-Gillespie AdviceAs the economy slowly recovers, the number of independent bookstores are on the rise. The American Booksellers Association (ABA) membership grew from 1,664-member companies last spring to 1,712 this year, ABA recently reported to The Associated Press. This continues the slow-but-steady increase each year since 2009, as booksellers aim to grow sales by combining innovative store ideas with good, old-fashioned service.

Winning the hearts of kids—and their moms and dads PDF Print E-mail
Written by Kelly Graham Flores   
Wednesday, 15 July 2015 02:13 PM EDT

How to run a successful children’s department in your store

F-FloresCreating a successful children’s department takes more than just placing some books on a shelf and praying customers show up. Success takes thoughtful planning, dedication and a dash of creativity.

Winning the fiction sale PDF Print E-mail
Written by Steve Oates   
Wednesday, 20 May 2015 04:05 PM EDT

How to increase sales of what’s new and novel among fiction fans in today’s competitive retail landscape

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With today’s retail landscape increasingly dominated by big box stores and online sellers, Christian retail stores find themselves with a significant challenge. How can Christian retailers compete on price, selection and convenience? Is there a viable path to becoming a supplier of choice for book buyers, particularly for the high-volume fiction buyer?

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