Christian Retailing

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Stay on trend with new Bibles PDF Print E-mail
Written by Andrew Tebbe   
Wednesday, 06 January 2016 03:06 PM EST

How retailers can stay up to date with the latest editions

JournalingBible-CrosswayAs publishers and retailers, it is a great privilege to work with God’s Word on a daily basis. Indeed, at Crossway, we view the Scriptures as central to everything we do. Our publishing agenda, corporate structure and ministry commitments all flow from the foundational truths of the Bible. There is nothing we take more seriously than our responsibility to publish and distribute God’s Word.

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Celebrating our Jewish roots PDF Print E-mail
Written by Rabbi Barry Rubin   
Wednesday, 06 January 2016 03:01 PM EST

Christians adopt the Jewishness of their faith through Messianic resources

iStock 000071620411 XXXLarge stellaleviA special line of books has been showing up on the shelves of most Christian retail stores in the last several decades. Not only is the number of Messianic Jews—Jews who follow Yeshua, or Jesus—growing, but more Christians are seeking greater understanding of the Jewish background of the New Testament and the Jewish context of Christianity.

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Renew your store for spring PDF Print E-mail
Written by Sue Kloeck   
Wednesday, 06 January 2016 02:57 PM EST

Special occasions bloom with repeat sales opportunities

GiftsForHer SpringSpring holidays offer a wealth of sales opportunities for Christian retailers. The most recent National Retail Federation study available on sales for these holidays found that Mother’s Day ranked only behind the winter holidays and “back to school” in spending totals for 2013-14, with numbers for Easter, Father’s Day and St. Patrick’s Day falling closely behind.

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Customer Engagement: Listen and learn PDF Print E-mail
Written by Larry E. Haege   
Wednesday, 06 January 2016 02:48 PM EST

5 ways to consult with customers to increase sales at your Christian retail store

iStock 000038009376 XXXLarge Steve DebenportWhen considering how to improve your store and increase traffic and sales, you may have wracked your brain, questioned your family and friends, and seriously prayed. In these times, we all have.

But what about asking for input from the people who know your store the best and pay your bills every month? Let’s look at ways God can help us best discover—from our customers—what keeps them coming in and what might bring them in more often. Consider these five methods of listening that have proven effective in Christian retail:

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Feeding the YA reader PDF Print E-mail
Written by Linda Howard   
Wednesday, 04 November 2015 05:16 PM EST

How to satisfy the appetite of the Young Adult market

71019019 © iStockphoto-HramovnickYoung Adult (YA) readers have been responsible for a significant portion of overall book purchases in the last few years, helping to make up for lagging sales in adult fiction and nonfiction print books. However, most of these YA sales can be attributed to general market releases. The Christian market has not kept pace with top-sellers like the “Twilight Saga,” “The Hunger Games” and “Divergent” series. Reaching this important audience with quality, engaging Christian books can provide a solid opportunity for greater revenues and spiritual growth for these readers who are currently purchasing their books at general market retail.

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Following ‘The Francis Effect’ PDF Print E-mail
Written by Greg Erlandson   
Wednesday, 04 November 2015 05:06 PM EST

Adopt these 7 tips for serving Catholics in your community

TheCatholicGiftStore-RomanAmericans—and Catholics around the world—were transfixed by the visit of Pope Francis in September. By all reports, he felt the same way. During his first visit to the U.S., he was clearly moved by the warm welcome he received.

Media coverage of Francis’ visit was virtually 24/7. The media followed his historic appearances in Congress and the United Nations as well as his Mass for 1.5 million Catholics in Philadelphia at the end of the weeklong World Meeting of Families gathering. The papal visit resulted in a spike in interest in the Catholic Church and in Pope Francis himself. As one of the largest publishers of books about the pope or by him, we’ve seen our sales of Francis books jump with his visit, and we don’t expect the interest to die down anytime soon.

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