Christian Retailing

Passion for Ministry, CBA Changes Print Email
Written by Staff   
Thursday, 19 February 2009 10:13 AM America/New_York
If your passion for selling Christian books is being squelched under the weight of business concerns, spend a few minutes with Byron Borger, from Hearts & Minds in Dallastown, Pa.

His store regularly provides book tables for churches and conferences—lots of packing and unpacking of boxes and long hours.

Writing of his experiences serving the Jubilee students' conference held recently in Pittsburgh (http://www.heartsandmindsbooks.com/booknotes/, Feb. 17), he admitsborger to having been overwhelmed by all that still needed to be accomplished with the event due to begin soon.

“This was chaos in the primordial Genesis sense.  I wanted to crawl up under the boxes and cry,” he recalls. Then, “the miracle happened, we pulled it off, God gave our desperate spirits renewed energy and soon we had a great looking, full-service bookstore set up complete with a few good volunteers...”

Given the opportunity to recommend several titles from the platform to attendees, Borger later reflected: “I guess we won't know the impact of these moments of learning for years to come...our prayer, though, is that these days in Pittsburgh--and their reading of books bought in weeks to come--- will help shape the character of tomorrow's leaders, impact the nature of cultural institutions, and sustain authentic and normative reformation of society.”

That's what it's all about.

Meanwhile, the folks at CBA have announced a relaunch for the trade association's Industry Blog http://cbablog.typepad.com/cba/, Feb. 16), dormant since early December.

Among the forthcoming new features promised are success stories from within the Christian retail industry, details on channel-wide exclusives like the recent “Operation Worship” Bibles program and consumer habits information.