Christian Retailing

DEALING 'THE GRACE CARD' Print Email
Written by Staff   
Wednesday, 23 February 2011 09:51 AM America/New_York

Christian retail channel offers for the week of Feb. 21

Though it has yet to debut in theaters, with no DVD release date yet set, inspirational police drama The Grace Card gets strong promotion.

A link to a trailer for the movie, which features an appearance by Louis Gossett Jr. and opens Feb. 25, is featured in two LifeWay Christian Stores emailings, while the film is the lead item in Family Christian Stores' promotion.

Family offers three tie-in products: Faces of Grace, a 30-day devotional, for $9.99; The Grace Card: A DVD-Based Study Guide for $19.99; and The Grace Card Study Guide for $6.99. Family's promotion also include an offer for Secretariat for $24.99, $5 off the regular price.

The Grace Card is flagged in a LifeWay emailing offering DVDs for $5 and $10. The $5 titles include The Wager (regular price $14.95) and Clancy ($14.99). The $10 deals include The Book of Ruth and In the Blink of an Eye (each $14.99).

The movie emailing and LifeWay's other, promoting new books, each contains a Customer Appreciation Day coupon giving 33% off one regularly priced item, Feb. 26. Among the new titles LifeWay presents is Mike Huckabee's Simple Government (reduced from $26.95 to $19.99) and Terri Blackstock's Vicious Cycle (from $14.99 to $11.24).

Parable Christian Stores presents Attic Books, a series that reprints historic biographies with a classic look. Among the titles featured are The Life of Luther and The Life of John Knox, with online prices $14.97 and $12.97 respectively.

Mardel Christian & Education and Berean Christian Stores both promote the new Beautiful Everyday Bible, a partnership with Tyndale House Publishers that encourages shoppers to buy a copy for $5.99 and donate it to a local pregnancy resource center. As part of the promotion, Berean spotlights a maternity home it helps support.