Christian Retailing

Standard relaunches popular children's line Print Email
Written by Joni Sullivan Baker   
Monday, 07 September 2009 04:15 PM America/New_York
'Baby Blessings' books have been 'dynamite' for publisher and retailers

baby blessingsStandard Publishing is relaunching its popular line of books for babies and toddlers with several titles this month.

The "Baby Blessings" line features new and revamped products designed to help cultivate the first steps of a child's spiritual growth.

"Baby Blessings" has "historically been a dynamite line for us and for retailers, but it was time to update it," said Bob Wallace, Standard Publishing's marketing manager for children's products.

"We are so excited to be reintroducing this line, with some familiar, well-proven titles as well as some new ones," he added. "The reaction from retailers thus far, at the International Christian Retail Show and other events, has been phenomenal."

Featuring soft fabrics in the cloth books as well as textures and padding in others, the line is being marketed as appealing to and safe for small children. With colorful illustrations and rhyming text, the books are designed to stimulate interest, as some titles include pockets to hold photos of the child, while others feature music of favorite songs such as "Jesus Loves Me" and "Away in a Manger."

Seven titles will be released in September, with two more in January. To be published this month includes the Baby Blessings Bible (978-0-784-72372-2, $16.99), which received a Gold Medallion Award from the Evangelical Christian Publishers Association and has sold more than a million copies. Featuring 10 of the best-loved stories from both Old and New Testaments—from creation through Easter—the 24-page, soft-cloth board book includes a closure tab and carrying handle.

The other titles to be released in September include Baby Blessings Christmas: (978-0-784-72374-6, $12.99); Away in a Manger (-3-9, $12.99); Jesus Loves Me (-0-8, $12.99); God Bless (Baby's Family Photo Album) (-65-4, $12.99); Baby’s Bible (-66-1, $14.99); and Noah's Ark: (-69-2, $14.99).

Two additional titles to be released in January are Baby's Bible Friends: (-67-8, $14.99) and Tell Me About Easter (-94-4, $12.99).

To order, call 800-543-1353. For more information, visit


Joni Sullivan Baker is managing director of Buoyancy Public Relations.