Christian Retailing

RED colors outside the musical lines Print Email
Written by Cameron Conant   
Friday, 16 January 2009 03:47 PM America/New_York
Rock with some orchestral flourishes wins band a broadening audience

Red CDRED is a GRAMMY-nominated rock quartet that releases its highly anticipated sophomore album Feb. 10, and is perhaps the hardest-working band in Christian music.

The members answer all fan e-mails themselves and play about 250 shows per year—a staggering number for any band, but especially so for one with married men in their late 20s, two with children.

RED’s Innocence & Instinct, mostly written while touring, was recorded during one of the band’s rare breaks between shows, and like RED’s first album, it features an intriguing mixture of strings and guitar work.

Lead guitarist Jasen Rauch explained the contradiction in styles by noting that several band members have orchestral experience, so when a producer suggested some strings and piano for the first record, “it became part of our sound.”
Rauch promises even more melodic hooks on this latest album—“epic-sounding” songs that “get stuck in your head.”

“We’ve been fortunate enough to play a lot of shows in the mainstream where we’re the only Christian band on the bill,” Rauch said. “It’s nothing we foresaw, but we’ve had this amazing connection with people. They come up to us and say, ‘There’s something about your music I’m connecting with but just don’t understand.’ ”

Yet Rauch maintains that believers are the backbone of his band’s ministry. While RED might have airplay on MTV and tour rough-and-tumble rock clubs, Rauch said it’s the “church demographic that’s allowed us to enter into these secular venues.”
“I really want to make sure, if nothing else, that I say that RED really has a heart for the lost—and that includes people who are in the church who feel lost, too,” he added.

To order Innocence & Instinct, visit www.provident-integrity.com or call 800-333-9000.