Former Christian retailer Michelle Zwicky and her husband, Marlin, believe in the power of prayer.

They pray over each batch of anointing oils and biblical scents they make, then pray for the stores that distribute them, the people that buy them to use in their ministry and those receiving prayer. "We take it very seriously," she explains in her presentation as part of the Virtual Christmas Showcase.

The couple's Every Good Gift company—started in the rear of the Christian bookstore they ran in Houston, before growing into their full-time concern—is one of the vendors featured in the online exhibition and training event hosted by Christian Retailing magazine and focused on the holiday season.

In the Every Good Gift virtual booth presentation, Zwicky explains the history of the business, which began with the creation of a frankincense and myrrh anointing oil. As part of the Christmas showcase, Every Good Gift is offering free shipping on orders of more than $150 wholesale (restricted to the contiguous U.S.).

The company's presentation also includes details of its other products, among them anointing oil holders, an acrylic display pack and the book Mary's Lavish Gift.

The virtual show has drawn nearly 1,500 visitors from 46 countries since it began Sept. 30, with more than 5,000 page views.
In addition to highlighting products and specials, the online event also includes interviews, new release spotlights and other offers.

Additionally, there is a Retailer Roundtable on Christmas in which representatives of four leading stores discuss the big issues of the holiday season-from price point and displays to keeping the real spirit of Christmas alive amid all the busyness.

To find out more about Every Good Gift's specials and the Virtual Christmas Showcase, go to http://vcs.christianretailing.com.

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