"I am deeply committed to the quality of my own content and what (FaithWords) has to offer goes far beyond the religious market," Munroe said. "I was very impressed by their passion."

Munroe cited previous books from the publisher, such as Joel Osteen's Your Best Life Now, as examples of how his message can reach general-market book buyers.

Harry Helm, associate publisher for FaithWords/Hachette Book Group USA, believes Munroe is going to be the "next great" voice in business and leadership books, a market that has already proven to be receptive to Christian principles and ideals coming from authors like John Maxwell.

To launch the new book, out Nov. 10, the company is pushing the author to more mainstream media outlets, while Munroe continues to speak in corporate settings as well as at church events, promoting In Charge to both audiences.

His new book is "about being in charge of your own gift, refining and developing it," Munroe said. "The basic principle is serving your gift to the world and that gift is anchored in the philosophy of Jesus Christ. … "

Read more in the Nov. 10 issue of Christian Retailing.

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