Uncommon: Finding Your Path to Significance—to feature Dungy's "legacy" message—is scheduled to come out Feb. 17, 2009. In the book to be co-written by Quiet Strength co-author Nathan Whitaker, Dungy will challenge readers to "Dare to be Uncommon," focusing on what it means to be a man of significance in a culture that offers young men few positive role models, Tyndale officials said.

"Our young men today are falling into a trap," Dungy said. "Society is telling them material success is what's important. But if we buy into that idea, we can spend a lifetime chasing that success and never really have the positive impact on people that would make our lives truly significant."

Tyndale Associate Publisher Janis Long Harris added: "Uncommon is truly a message from his heart, one that speaks to our deepest longing: a desire for significance."

As with Dungy's memoir, Tyndale will support Uncommon with a $500,000 marketing campaign. With more than a million copies sold, Quiet Strength is one of the best-selling, sports-related titles in history, Tyndale officials said.

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