Stores with knowledgeable staff stand out, but customer service training is key

Reaching the “thoughtful” books reader takes a retailer committed to stocking appropriately and building a reputation as the “go-to” outlet for such titles. It also doesn’t hurt stores to have someone on staff willing to answer the questions of inquiring customers. We discussed some of the key players in this category and its future with representatives from four publishers of “thoughtful” and academic titles in the Christian market.

Taking part in the conversation were: 

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