Christian Retailing

Data Management: Reset for refreshment Print Email
Written by Erik Ernstrom   
Wednesday, 04 November 2015 04:25 PM America/New_York

Understanding your sales by department can help your store grow

Erik ErnstromYou’re almost there! Your store is packed with merchandise and the crowds are coming. But before we know it, the craziness will be behind us. What then? Obviously some deep breaths and a nap. But then how do we get ready for 2016? And how can data help?

Read more...
 
Pay yourself with peace of mind Print Email
Written by Charlene Wiggs   
Wednesday, 04 November 2015 02:35 PM America/New_York

Smart organization and time management mean less stress

CharleneWiggs-TheMastersMercantile (2)Retailers always want more time and money. The good news is that with organization and time management, you can have both. You will be able to spend more time with your customers, have better-trained employees, get your bills paid and experience less stress. How do you make this ideal a reality? Start with being deliberate in how you spend your time.

Read more...
 
Sales Development: Anticipating retail’s ‘starting over’ season Print Email
Written by Scott Etheridge   
Wednesday, 07 October 2015 10:16 AM America/New_York

How 4 key building blocks can maximize New Year revenue

Scott-EtheridgeThe beginning of a new year is critical to maintaining the momentum established during the Christmas season. Consumers are looking for fresh starts to the previous year in categories such as finance, health, Bible knowledge and spiritual growth. The question is: How does the Christian retailer capitalize on this momentum while at the same time building a repeat customer base during the busiest holiday season of the year?

Read more...
 
Data Management: Assure customers their data is safe Print Email
Written by Erik Ernstrom   
Wednesday, 07 October 2015 09:57 AM America/New_York

Use data to relieve stress, especially during the holidays

Erik-ErnstromHere comes Christmas! It’s time to set up those seasonal displays, hang garland around the store and start playing Christmas music. Even if you’re not doing it yet, you’re definitely thinking about it.

Read more...
 
Store Traffic Builders: Marketing experts give their best retail advice Print Email
Written by Kirk David Blank   
Wednesday, 07 October 2015 09:49 AM America/New_York

But be sure to consider what’s different about Christian retail

KirkBlank-NewSelling Scripture-based and inspirational products is certainly a niche business. Our industry and every store in it is unique. But as with all retailers, there’s a constant need to evaluate what we are doing to drive traffic into our stores. Along with driving traffic, we need to thoughtfully plan our methods and strategies for increasing sales.

Read more...