Christian Retailing

GENI: Trust and obedience Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 12:10 PM America/New_York
A message from Geni Hulsey, president of the Church Bookstore Network:

The words to an old hymn have been rattling around in my head and heart the last week. The chorus goes, "Trust and obey, for there is no other way." The words have been a great comfort in a couple of situations that are dominating my life right now.

One involves the care of my nearly 88-year-old mother who still lives alone, but is in failing health, and my attempting to do what needs to be done for her from 1,400 miles away. It is very sad to watch someone who has been so healthy and independent all of her life to begin depending on others for so much. On my trip to Ohio, I had to help her face the fact that she can no longer drive.

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THE GATHERING: FREE ACCOMMODATION OFFER Print Email
Written by Staff   
Wednesday, 24 March 2010 12:07 PM America/New_York
Members of Southeast Christian Church in Louisville, Ky., are opening their homes to church bookstore staff and other Christian retailers to help them take time for refreshment and renewal.

Some at the 18,000-member church that is hosting The Gathering 2010, April 21-23, have volunteered to take in house guests for the event to reduce costs for stores strapped for cash.

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REGIONAL REPORTS: Texas, Georgia signings Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 12:00 PM America/New_York
Gateway Church in Dallas

The bookstore at Gateway Church in Dallas sold around 100 copies of Caroline Leaf's new book, The Gift in You (Thomas Nelson), at a special signing. Customers also purchased approximately 50 copies of her previous book Who Switched Off My Brain? Controlling Toxic Thoughts and Emotions.

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INSIGHTS: Developing a best-sellers strategy Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:54 AM America/New_York
by Bob Steele

With popular new Christian titles available these days from many sources, church stores need to develop a strategy for dealing with best-selling books. Here are some things to consider:

Define: What are the best-sellers for your store? Are they similar to those found on many of the industry best-seller lists?

Today's P.O.S. systems can help you determine the best-sellers for the existing product mix of your store. By selecting various time frames and product departments within the report generator, you can develop a specialized best-seller list for your store.

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PICTURE OF THE WEEK: Children crossing Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:44 AM America/New_York
Cross-merchandising can be particularly effective for stores that have limited display space. The Faithful Source at Christian Fellowship Church in Ashburn, Va., uses the wall space above products in its children's department to feature wall art suitable for kids' rooms.
 
ADVICE: Dear Betty Bookstore Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:42 AM America/New_York
What should I consider before purchasing a Bible-engraving machine?

Engraving Bibles or other products means a commitment of money, personnel and time. Selecting a machine to purchase is perhaps the easiest part of this decision. There are several machines that do a great job in imprinting and are reasonably priced.

But, just having an engraver does not guarantee your staff will do a great job. Engraving takes patience and practice. There will be plenty of mistakes, and your staff will need lots of encouragement before they feel comfortable providing this service.

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CHURCH LIFE: Examining Easter beliefs Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:38 AM America/New_York
There may more visitors at your church Easter Sunday, but they may not really know why they are there-at least until the sermon, hopefully.

According to a recent study by the Barna Group on Easter beliefs and attitudes, while most Americans consider the holiday to be a religious one, fewer identify the resurrection of Jesus as the underlying meaning.

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LAST CHANCE TO WIN FREE TOP PRODUCTS Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:35 AM America/New_York
You can still win some of the top new products of the last year, free ... if you act quickly.

Retailers who help choose the winners of the 2010 Christian Retailing Retailers Choice Awards will be entered into a drawing to receive some of the 270-plus nominated products, absolutely free-but the ballot closes today.

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QUESTION OF THE WEEK: Bible basics Print Email
Written by Christine D. Johnson   
Wednesday, 24 March 2010 11:33 AM America/New_York
With so many different translations and editions of the Bible available, it can be hard to know how best to display and merchandise your Bible department. Some suppliers advocate a translation-based approach, while others recommend that Bibles be sorted and separated according to customers' felt needs such as gift occasion or age.

Which approach do you employ in your store and why? Share your experiences, thoughts and ideas on how to best manage your Bible department with others at This email address is being protected from spambots. You need JavaScript enabled to view it..

 
SCRIPTURE OF THE WEEK Print Email
Written by Staff   
Wednesday, 24 March 2010 11:11 AM America/New_York
″Wealth and honor come from you; you are the ruler of all things. In your hands are strength and power to exalt and give strength to all."

1 Chron. 29:12, New International Version