GENI: Invite a 'Mystery Shopper' to your store |
Written by Staff | |
Thursday, 27 August 2009 12:31 PM America/New_York | |
A message from Geni Hulsey, president of the Church Bookstore Network: Among the wonderful articles in Christian Retailing magazine each issue is the result of a "Mystery Shopper" visit by the magazine to a store somewhere in the U.S. There's always something to learn from reading this anonymous customer report, but let me suggest you go a step further and arrange your own undercover assessment of your store. There are commercial operations that do this sort of thing, but you should be able to organize your own inexpensively by recruiting friends and church members. A "thank you" coupon could be all you need to invest. The first step is to decide what you want to know about your operation. Do you want a critique of your entire store, or do you want to focus on a particular aspect, such as customer service, staff knowledge of product or inventory? Maybe you would like an opinion of the appearance and ease of shopping your store? |
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