GENI: Reaching the rest of the church |
Written by Staff | |
Thursday, 20 August 2009 10:31 AM America/New_York | |
A message from Geni Hulsey, president of the Church Bookstore Network: Focus, focus, focus! That's what I keep hearing from every corner of the marketplace, whether it be financial, retail, wholesale, oil or books. The advice of the sages is to find out what you do best, what your market is, and stay focused on that. Buy for that market, market to that market, and don't go chasing rabbits (tiny markets that just drain you of time and resources). As church bookstores, we have one primary market-the members of and visitors to our church. It is our ministry to respond to the needs of the individuals in that market. It is a difficult statistic to measure because of factors like repeat visits and business from church staff, but it seems to be the consensus that most church bookstores are only reaching about 20% of their membership. My constant question, is how do we attract the other 80%? |
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