Christian Retailing

Mystery Shopper: Top-notch store is tastefully designed and clearly organized Print Email
Monday, 22 November 2010 03:48 PM America/New_York

store-profileExternal appearance: The store is on a congested street, so the large store sign towering at the top of other stores on the strip marquee was helpful. In front, four parking slots were "reserved for (store) customers" with signage. Customers must walk down several steps from the parking lot to reach the store or use a ramp.

Window display: Three sections of windows faced the parking lot. Other windows also faced the busy street. Shelves with books on wire stands were visible.

Entrance: The store name plus "Resources for the Christian Journey" was on a blue strip with white letters across the storefront. The store name along with "books and Bibles, church supplies, gifts, music and cards" was on the door. A stack of gray baskets sat to the right.
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Mystery Shopper: Independent store meets well the needs of Catholic shoppers Print Email
Wednesday, 27 October 2010 09:15 AM America/New_York

Store-profileExternal appearance: Store name on strip marquee adjacent to busy street and in large green and white letters above the wide storefront.

Window display: Through 15 full-length windows across the front, to the left the light-colored work area behind the register was easily seen, with Bible covers hanging on adjacent slatwall.   In the many windows to the right of the double doors, 16 rounders stood all in a row in front of the windows with Mass cards, crosses, sun catchers, bookmarks and medals. On the floor, between the rounders and the windows, 2- and 3-foot tall statuary, some of which faced the parking lot. Small pots with artificial greenery were stuck between some of the statues.
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Exceptional staff and strong inventory encourage repeat visits Print Email
Monday, 13 September 2010 12:30 PM America/New_York

MShopper-StoreProfileExternal appearance: Red store letters prominent below the green roof. Paint was peeling off the tan building exterior.

Window display: Through the store windows, in one corner, blinds were open to reveal an empty office with two tables, a chair and a bench. Concert posters were hanging on an interior window. Through another side window, someone was sitting on a window seat reading.

Entrance: Gray trash cans sat outside the store on both sides of the double door entry. Blue shopping baskets were at the entrance with Bob Siemon Designs rounders on both sides of the entry. Straight ahead, a huge arrow with a large “clearance” sign hung from the ceiling, pointing to a table at store center. Eighteen feet of double-sided card racks were to the right, adjacent to seven gift kiosks.

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More Articles ...

  1. Mystery Shopper: Terrific style and organization let down by stand-off staff
  2. Great staff complements well-stocked, stylish chain location
  3. Desperately in need of tidying and training
  4. Attentive staff make most of well-stocked store