Christian Retailing

ICRS: Small publishers learn essential skills Print Email
Written by Staff   
Tuesday, 14 July 2009 12:53 PM America/New_York

Around 20 small Christian publishers gathered Monday evening for the Publishers' Institute: Essential Skills for Entrepreneurs, a seminar sponsored by the Christian Small Publishers Association (CSPA).

Held at the Hyatt Regency, the seminar included three presentations by leaders who relayed business insights on time management, digital publishing and viral marketing.

Anne R. Fenske, owner of Grace Acres Press, gave a presentation titled "Juggling the Publishing Plates: Time Management for Entrepreneurial Publishers," which included advice on legal matters and helpful software for small companies. Don Leeper, founder of BookMobile, presented information on digital publishing and eBooks.

Sarah Bolme, CSPA director, closed the evening with a workshop on "Internet Publicity for the New Millennium," including information on building Web traffic, social networking and online book video previews.