Christian Retailing

Michelle Wright joins Parable Group team Print Email
Written by Sally Ross   
Wednesday, 25 March 2015 10:00 AM America/New_York

Parable-Michelle-WrightSan Luis Obispo-based marketing agency The Parable Group has announced that Michelle Wright has been hired as a digital marketing specialist. Wright has a 20-year background in sales and marketing with specialties in project management, publicity, social media and promotions with a strong entertainment focus.

Wright joins The Parable Group most recently from Hughes PR, where she served as marketing/PR specialist for the Cantinas Foundation. Wright also brings industry knowledge from previous roles with Rogers & Cowan, Provident Distribution, Renovation (non-profit) and Reunion Records.

During her years at Provident Distribution, Wright managed retail campaigns for Twentieth Century Fox Home Entertainment faith and family films including The Bible miniseries—the highest grossing, non-theatrical video sale to date through the Christian retail channel and the No. 1 miniseries of all time across Blu-Ray, DVD and Digital HD.

“I’m excited about the future of our digital marketing solutions and the new technologies, opportunities and relationships that transpire daily. Michelle’s extensive experience complements our distinctive approach to implementing accountable marketing solutions, providing an important opportunity to meet and exceed our clients’ diverse needs,” says Steve Potratz, president of The Parable Group. “We are delighted to welcome this talented new member to our digital team.”

In her new role, Wright will serve on the digital marketing team under Laura Clark and champion online display, video, mobile, social media and email campaigns for a variety of Christian organizations and ministries. The Parable Group enjoyed marked growth in their digital marketing services and is forecasting tremendous continued growth for that channel in 2015.

“I am grateful for the opportunity to join The Parable Group marketing team,” Wright said. “After interfacing with the company in several different capacities over the years, I have gained the utmost respect for the leadership and mission of the team. I look forward to contributing to the expanding landscape of marketing faith-based entertainment products.”