Helus, who came to NavPress in September 2002 as a CBA/international sales rep, has served as trade sales manager since 2006.

Michael Visentine, COO of NavPress, said Helus "is an exceptional sales professional with a proven track record in the retail book market. "With Eric's help, we hope to boost the growth of our business, with specific focus in the area of discipleship," he added. "Eric brings a wealth of talent and expertise that will serve our customers well."

Magi Marketing represents several Christian gift vendors, including Art From Heaven and Christian Art Gifts.

Formerly director of merchandising for the LifeWay chain, Nielsen has served in both marketing and merchandising leadership roles at LifeWay Christian Stores and Family Christian Stores.

LifeWay Christian Stores President Mark Scott said Nielsen. "has played a significant role in our growth over the years." "While we will miss him, we look forward to the contribution he'll make at B&H in the development of quality products," he said.

Brad Waggoner, president of B&H Publishing Group, added that Nielsen's "creativity and retail experience will be invaluable to us as we expand our offerings. I know the organization will benefit from his being part of our team."

Troy Donaldson took over for Nielsen as acting director of merchandising for LifeWay. Donaldson has served in a variety of leadership roles for LifeWay Christian Stores over the last 15 years, and also worked in management for Wal-Mart for nine years.

Previously a publicist at WaterBrook Multnomah for four years, Johnson has worked with many high-profile authors such as Randy Alcorn, Cindy Woodsmall and Liz Curtis Higgs. She will be working on the marketing for Lucado's next book, Outlive Your Life: You Were Made to Make a Difference, releasing in September from Nelson.

"We look forward to utilizing Liz's creative flair, flexibility and attention to detail to benefit both the Thomas Nelson and Lucado team," said David Schroeder, senior director of marketing at Nelson. "She has the unique experience of being on both sides of publishing, as an author and a marketer. That experience in invaluable."

Johnson recently wrote the novel, The Kidnapping of Kenzie Thorn (Steeple Hill). Her next novel, Vanishing Act (Steeple Hill), is scheduled to release in August.

In his new role, McKinney--with the company since 2006--will primarily be responsible for the daily operations and management of all aspects of the organization.

"This new position will help the organization focus more on efficiency and productivity, while moving forward in new growth and ministry opportunities," said Swanson's CEO and President Adam Swanson. "This change will position him to be more influential in our industry, while providing other significant opportunities for our organizational growth."

McKinney has been a member of CBA's National Gift Council since 2008. Before joining Swanson, he spent 10 years with LifeWay Christian Stores' marketing/retail division.

Keiser has extensivef publishing, marketing and leadership experience. She spent nearly 10 years at InterVarsity Press, ran a marketing and consulting company, and managed a retail sales team.

"We are delighted to have Deborah with us," said Paul Santhouse, MP's director of acquisitions. "She comes to us highly regarded and recommended, and her strong affinity for the reader is sure to bring about that fresh encounter with Jesus Christ we aim for in each of our titles."

McMurray will serve as acquisitions editor for Bible, reference and curriculum products. She previously worked for Abingdon Press, where she served for five years as a freelance editor for Bibles and reference, and later as a development editor for books, Bibles and Media.

Williams--who will serve as marketing specialist--is a former editor of CCM Magazine, where she worked for four years overseeing a redesign of the publication's print edition, and later launched the digital version of the magazine.

"I'm excited that these talented women have joined our publishing family," said Gary Davidson, senior vice president and publisher for Nelson's Bible, Reference and Curriculum Group. "Both of them will be playing an important role in our efforts to honor God and inspire all people."