Biggest book category may be ‘crowded’ but does much more than take up shelf space

One of the Christian publishing’s most wide-ranging and prolific categories, Christian Living is taking on a grittier edge, symbolized by select New Hope Publishers’ titles tied to a new anti-pornography campaign.

Every link in the Christian retail chain is needed to serve a world in need

Christian retailers are realizing more and more that they can be change agents in their communities and beyond. Several have found success in leading movements to evoke change, especially at the local level, as they foster support for community engagement with ministries and charitable initiatives.

St. Louis event to emphasize outreach efforts, understanding future customers

Two significant outreach efforts by best-selling author Max Lucado and renowned evangelist Billy Graham will be emphasized at the International Christian Retail Show (ICRS). A second major focus—understanding the future customer—will have major emphasis during CBA’s marquee summer event, held June 23-26 at the America’s Center Convention Complex in St. Louis. 

Publishing quality children’s books that sell demands considering all shopper motivations

Getting parents to exchange their hard-earned cash for a kids’ book can be a challenge in a down economy, but moms and dads will still plunk down the money if they are motivated.

Unusual events draw new and longtime customers to the place-to-be location

Planning and getting the word out about a special promotion or event takes no small amount of time and money—as many Christian retailers can attest. If an event goes well, it can drive new and returning customers into your store, generate sales and get some positive word-of-mouth going in your community. But, if things don’t go so well, it’s extra clean-up and back to the drawing board. So what does it take to make a solid event? 

Christian Retailing talked with six retailers who gave their take on the answer to that age-old question.

Christian retailers anticipate impact of Obamacare rules and regulations

As the controversial Patient Protection and Affordable Care Act goes into effect Jan. 1, 2014, Christian Retailing spoke with some key Christian retail store owners and managers to find out what they were doing to prepare for the impact of Obamacare regulations.

Maximize your store’s profits in order to boost and broaden your mission field

With sales of music and books trailing off in today’s Christian retail store, we must face reality. In that light, there are two approaches we can take—give in or continue to serve our communities, but in a new and different way.