Christian retail channel offers for the week of April 4

Stores continue to ride the wave of interest in the inspirational Bethany Hamilton biopic, Soul Surfer, which opens in theaters April 8.

LifeWay Christian Stores repeats its offer of last week, presenting the chance for $10 off a ticket or a $5 concession voucher with the purchase of select DVDs. The same promotion is also carried this week by Mardel Christian & Education, amily Christian Stores and Parable stores.

The LifeWay movies featured in the offer include Gifted Hands: The Ben Carson Story and Faith Like Potatoes, each selling for $14.99. Both those films are included in Mardel's line-up, which prices them at $9.99 each along with To Save a Life and Walking on Water.

Family has Faith Like Potatoes and To Save a Life for $19.99 each with the ticket special. Other titles included are Walking on Water ($15.99) and Cloudy With a Chance of Meatballs ($19.99) Family's emailing ends with a “create your own sale” coupon for 25% off an entire purchase of regularly priced items.

The $10 ticket offer is included in the 16-page Easter sale catalog spotlighted in Parable stores' mailings.

LifeWay's music promotion leads with new releases from Mandisa (What If We Were Real) and Rebecca St. James (I Will Praise You), each reduced to $9.99. Available for the same price are Kirk Franklin's Hello Fear and Francesca Battistelli's Hundred More Years, each down from $13.99

The LifeWay emailing includes an in-store 40% reduction on any one regularly priced item, April 23-May 7, for those spending $35-plus in a single purchase between April 4 and 23.

A second Mardel promotion highlights children's story Bibles available for $12.99 each and Resurrection Eggs available in-store for $9.99, reduced from $16.99.

CLC Bookcenters' Book of the Month offer prices Richard S. Jensen's Finding the Jewel in Job Loss at $9.97.

Christianbook.com's Midweek Markdowns include VeggieTales' An Easter Carol DVD $10 off at $4.99, Experiencing the Resurrection by Henry Blackaby and Melvin Blackaby reduced from $16.99 to $2.99 and Lee Strobel's The Case for Christ down from $14.99 to $7.49.

Christian retail channel offers for the week of March 28

 The big screen release of Soul Surfer, the inspirational story of teen surfer Bethany Hamilton's recovery from a shark attack in which she lost an arm, rides high with two chains.

LifeWay Christian Stores offers coupons for a $10 ticket to see the film—releasing April 8—or a $5 concession stand voucher in DVDs it promotes in two separate emailings. The cinema savings are available in eight DVDs priced at $14.99 and $19.99, including Faith Like Potatoes, Walking on Water and To Save a Life.

The Soul Surfer special is also found in a LifeWay children's promotion that offers a range of titles for $5 each. They include the second volume of What's in the Bible? and Big Idea’s Jonah: A VeggieTales Movie.

Both LifeWay promotions also offer a pre-buy special on the April 8 DVD release of The Chronicles of Narnia: The Voyage of the Dawn Treader. Regularly priced $27.98, it is available for $17.99 in advance.

Berean Christian Stores spotlights the Soul Surfer release, encouraging shoppers to “ride the wave with Bethany.” The chain features five tie-in releases, included Soul Surfer: Movie Edition Softcover, Devotions for the Soul Surfer and the Soul Surfer Bible, NIV.

Family Christian Stores offers the New York Times best-selling Heaven is for Real for half off at $8.49 and includes a “create your own sale' coupon in its promotion, giving 25% off an entire purchase of regularly priced items. A second emailing from the chain focuses on greeting cards, with a coupon for one regularly priced card for half price.

Parable stores offer 29% off any one non-sale item in their emailings that also presents a $9.97 pre-buy offer on Beverly Lewis' forthcoming The Judgment. The book's regular price is $14.99.

Music is the emphasis for Mardel Christian & Education. Its Hot New Releases offer features $9.99 pricing for Echoing Angels' self-named release, Shawn McDonald's Closer, Kirk Franklin's Hello Fear and Mary Mary's Something Big.

Rob Bell’s Love Wins (HarperOne) continues to enliven the online world.

David Platt—author of Radical and Radical Together—responded with a video from India. He not only challenges intellectual universalism—“thinking that in the end everyone is going to be OK”—but also what he believes is worse, functional universalism, “living like in the end everyone is going to be OK.”