Christian Retailing

PICTURE OF THE WEEK: Getting the hang of signage PDF Print E-mail
Wednesday, 16 March 2011 09:49 AM EDT

Sight lines are not always the best in churches stores, and it can be hard for shoppers to see eye-level signage at times. To solve the problem, look up—at The First Connection at the First Cathedral in Bloomfield, Conn., department signs are hung from the ceiling to help guide visitors to the right part of the store.