The Parable Group and SnapRetail have joined forces to offer digital marketing solutions to all independent CBA retailers.

Parable will make SnapRetail’s services available to Christian stores, including email, social media and buying solutions, and access to professionally designed Christian-focused email templates. Also available will be a Christian product images database and product information from Christian gift vendors, including P. Graham Dunn and DaySpring.

“Our joint effort with SnapRetail will provide outstanding digital marketing and social networking solutions to any store in our industry,” said Steve Potratz, Parable president. “I’m so excited to be partnering with this incredible organization to provide the very best services to retailers no matter what their marketing group affiliation is.”

Parable is “a very innovative and significant leader in providing marketing services to Christian retailers,” said Ted Teele, CEO of SnapRetail. “They are an ideal partner to take our solution to this important market, and we look forward to working with them to help independent Christian stores grow sales.”

Announced at Next 2012 in Atlanta, the official launch will take place March 1 and is available to any independent Christian retail store, even if the store is already part of a marketing group.