Christian Retailing

A prodigal comes home PDF Print E-mail
Monday, 11 April 2011 12:56 PM EDT
Christopher Yuan's life as a prodigal drove his mother Angela to nearly do the unthinkable, before the pair found new hope in Christ.
CBA chairman to speak at Retailing ReBoot PDF Print E-mail
Monday, 11 April 2011 12:50 PM EDT
CBA Chairman George Thomsen is among retailers due to be sharing ideas and advice at Christian Retailing's Retailing ReBoot 2011, April 26-28 at the Florida Hotel and Conference Center in Orlando, Fla.
Abba Oil highlighted in virtual show PDF Print E-mail
Monday, 11 April 2011 12:44 PM EDT
Abba Oil's Holy Land gift offerings are being highlighted in Christian Retailing's Virtual Christian Retailing Winter Show.
How do you judge Christian products' content? PDF Print E-mail
Monday, 11 April 2011 11:24 AM EDT
What responsibility should Christian retailers assume regarding the content of products sold in their stores?
More retailers utilize church-relations strategies PDF Print E-mail
Thursday, 07 April 2011 02:17 PM EDT
Christian retailers are adding marketing strategies and events in an effort to sharpen their focus in connecting with local churches, according to CBA's annual State of the Industry survey.

The 2011 anonymous survey—based on 167 responses—found that more than 7% stores said they plan to host a pastor's event this year. Additionally, the number of retailers who hosted a pastor's event in 2010 increased about 4% compared to 2009. A higher percentage of retailers (33.7%) also had a church-relations strategy last year, CBA said.

"In the church relationship, it must be about understanding a pastor's needs and coming alongside in mission for the people you both serve," CBA Executive Director Curtis Riskey said. "A good question to dialogue with a group of pastors is, 'How can we win this city for Jesus? How can we collectively leverage what we have been entrusted with to change this community?' Just being a product supplier doesn't work anymore."

As it was in last year's survey, 82% of respondents expect sales in 2011 to be the same or better than 2010, the trade association said. Meanwhile, 8.4% of respondents plan to expand this year, and 10.8% expect to increase store hours.

The report indicates that the rate of store closures increased last year with a net loss of 63 stores compared to 32 stores closing in 2009 and 37 stores shuttering in 2008. There are 14 new stores opening in 2010, and the average length of time in business for stores decreased slightly to approximately 20 years.

Just like last year's survey, average sales dropped just over 3% in 2010, though more than 30% of stores reported sales growth. Community and church-relations events such as Christian Store Day as well as strategies involving social media and bargain discounting contributed to positive store growth, the association said.

CBA made public only brief details of the report—which is available in full free to member retailers who participated; for $39 to member retailers who did not take part; and for $59 for non-member retailers who participated.

The document is also available for $79 to CBA-member suppliers. It is not available to non-member retailers who did not take part in the survey, nor to non-member suppliers.

'Soul Surfer' to premiere in theaters PDF Print E-mail
Thursday, 07 April 2011 02:08 PM EDT
Soul Surfer—the inspirational life story of surfer Bethany Hamilton, the Christian teen who had her left arm bitten off by a tiger shark—will open in more than 2,000 theaters tomorrow, April 8, across the country and in Canada.
BMI honors most-performed songs PDF Print E-mail
Thursday, 07 April 2011 02:04 PM EDT
Broadcast Music Inc. (BMI) this week honored the writers and publishers of last year's most-performed Christian songs on U.S. radio and TV during its annual Christian Music Awards, held at the organization's headquarters in Nashville.
Jentezen Franklin renews publishing deal PDF Print E-mail
Thursday, 07 April 2011 01:56 PM EDT
New York Times best-selling author Jentezen Franklin has renewed a publishing deal with Charisma Media's book division, Charisma House.
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