| NEW PRODUCT |
|
| Written by Christine D. Johnson |
| Wednesday, 07 October 2009 09:22 AM America/New_York |
 'God's Girlz' adds African-American dollKerusso introduced its first African-American 12-inch posable fashion doll last month. Named "Imani," which means "faith" in Swahili, the doll joins the best-selling "God's Girlz" line, which includes three other dolls, Sarah, Abigail and Hannah. "We've heard from moms and their daughters who tell us that the 'God's Girlz' fashion doll line contributes to their faith," said Vic Kennett, CEO and president of Kerusso. "The 'God's Girlz' line is packed with inspirational content designed to encourage faith-encouraging play." The Imani doll, which retails for $14.99, is dressed in a jean skirt and jacket, T-shirt, pink headband and tights, and a purse. Each of the "God's Girlz" figures is outfitted with her own Kerusso T-shirt and accessories. To enhance a child's identification with the doll, Kerusso offers similarly styled Kerusso T-shirts, jewelry, hats and beanies in youth sizes. Available accessories include T-shirts, toy purses, toy cell phones, toy brushes, changeable toy boots, a toy pet dog and more. Accessory sets retail for $8.99 each. "As a faith-based apparel company, we felt that we could make a positive contribution to the young generation with modest, yet fashionable, contemporary fashion dolls," Kennett said. "Imani is a beautiful, African-American young lady that girls will identify with in a very positive, godly way."
|