"This generation connects with a ‘story.' A simple item becomes significant when the user knows the story behind it, so if your product has a story, find a clear, clean way to let the customer know."
Margaret Feinberg, author of Twentysomething (Thomas Nelson)

(Marketing to Millennials: New-look gifts needed for the Gen-Y Group by Rhonda Sholar, Inspirational Gift Trends, June 8, 2009)