Christian Retailing

Gracefully Yours reaches major milestone Print Email
Written by Christine D. Johnson   
Wednesday, 16 July 2014 04:25 PM America/New_York

GracefullyYours-BirthdayColorado-based greeting card and journal publisher Gracefully Yours has surpassed 100 million consumers sending and receiving the company’s fine art products.

“We have been blessed by God with 50 great artists and some of our industry's best card writers,” said Carla Tocquigny, co-founder of Gracefully Yours (Gracefully-yours.com), now in its fifth year.

“Competition against rival DaySpring has been intense from day one,” said Tocquigny of the Hallmark subsidiary.

“We decided to not fight Hallmark, but be kingdom builders, paying attention to what consumers want and need in fine art greeting cards,” she added.

That approach has led to four-color art in each greeting card and choosing to use King James Version scripture. It has also translated to more Praying for You cards, encouragement, masculine birthday, youthful imagery to attract the millennial market as well as “designing the very finest journals for Sermon Notes, Transformed Traveler and the Marilynn Blackaby journal, When God Encounters Us,” a company statement said.

The company is represented nationally by Advocate Sales (800-289-2772), and product is available from Anchor Distributors and Send The Light Distribution.