New products employ contemporary elements Print
Written by By Doug Adolphson   
Tuesday, 11 August 2009 04:33 PM America/New_York
North Carolina-based home décor company aims to expand reach

manual woodworkers wall crossesHome décor company Manual Woodworkers & Weavers is expanding its reach beyond the typical inspirational gift buyer, using expressions of feelings, love, remembrance, family, faith and friends on its products to attract a broader range of customers.

The company has recently introduced two new inspirational product lines that combine a faith-based sentiment with stylish, affordable design elements.

The "Symbols of Faith" metal decorative crosses have become one of the company's best-selling product groupings. Available in eight designs, the crosses feature various colors, shapes and design details.

Each cross can be used as a necklace pendant or bookmark or as ornamentation for display. The crosses measure approximately 2.5 inches wide by 3.25 inches long and come with a coordinating ribbon. The crosses retail for under $7 each.

Another new line just launched is "Gifts of Grace." With bright and colorful contemporary designs, the products in this line go beyond the traditional look and move into a new market for the company—younger consumers."Gifts of Grace" is comprised of a wide range of products—from baby blankets to ceramic platters.

"Gifts of Grace" platters, made to be hung on a wall or displayed in an easel, come in four contemporary designs in colorful palettes. Each platter expresses a sentiment that emphasizes faith, love and happiness. The platters measure 11 inches in diameter and retail for under $8.

The baby products in the line—all available in pink or blue—include throws and travel "blankies" made of the softest fleece with satin bindings. The throws, which retail for $24, measure 30 by 40 inches, and the blankies, with a retail price of $9, are 14 by 14 inches. In addition, baby burp cloths, retailing for $13.50, are 100% cotton and come in a set of two.

Gift-boxed ceramic banks in the "Gifts of Grace" line feature the sentiment "Jesus loves me." The banks—in a blue turtle style for boys or a pink owl style for girls—have a suggested retail price of $12 each.

For more information, visit www.manualww.com. To order, call 800-542-3139.

 

Doug Adolphson is the gift division director at Manual Woodworkers & Weavers.