Kerusso follows its successful apparel system with a kids’ version

Kerusso is following its successful Light House Apparel Center with a junior version to help youngsters let their lights shine. The new Kidz Light House holds 100 children’s T-shirts, sizes from 3T to Youth Large.

The apparel system shows 10 different designs faced out with cubbyholes that hold the folded shirts nice and neat.

Youth and toddler T-shirts feature many of the same messages that are in Kerusso’s adult line, including the “Rock Stand,” “The Rock’s Star” and “Live for Him” designs.

Since Kerusso introduced the first Light House Apparel Center in 2006, more than 2,000 retailers have used it to merchandise and sell tees. Even retailers with established apparel departments reported average sales increases of 330% within 12 months.

“Retailers are looking for products that will bring in new dollars to their stores, and the children’s apparel category is terribly underserved,” said Kerusso President Vic Kennett. “The Kidz Light House makes perfect sense—especially now. We believe it will do for kids’ T-shirts what the Light House Apparel Center did for adult T-shirts—cause a sales and witnessing revolution.”

Kennett noted that “there is no group of people more receptive to Christ’s words than children,” and that in some ways “they have an advantage over adults when wearing a T-shirt with a Christian message. Children naturally draw the attention of young and old alike who are naturally less defensive around kids.”

Kennett said that with 1.8 billion under-15s in the world, and 85% of Christians making their commitment of faith between the ages of 4 and 15, according to Child Evangelism Fellowship, “we must reach children with the gospel. If there was ever a time to heed the cry, now is the time to begin that revolution.”

The Kidz Light House sells for $390 as part of the initial buy-in, but is offset with best-selling Kerusso product. Retailers have the opportunity to take advantage of an introductory offer and save $65 on the display if they order before July 31 and have the order shipped by Sept. 1.

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Chris Rainey is vice president of marketing for Kerusso.