Brownlow plaques marry wood and stone Print
Written by By Lesha Henderson   
Monday, 08 June 2009 09:02 AM America/New_York

New inspirational line brings creativity to wall décor offerings

Brownlow Gifts’ new “St. Charles Inspirational Plaques,” made of a wooden base topped with a resin stone-like appliqué, feature a meaningful sentiment and ornate carved design.

Inspired by the architectural elements found in St. Charles, Ill., the plaques measure 7 by 7 inches and almost 1 inch thick.

When the idea was first presented to the item development team, there were some concerns about joining two very different materials. But Brownlow recognizes that retailers need to be equipped with creative items that have a strong shelf presence.

With commoditization in many categories—leading to uniformity in product offerings—it is important to keep the perceived value of products high. The company must create items that are unique and attractive while being cautious of the cost and helping retailers increase their margins.

In response, the team developed a stable and versatile plaque with an easel backer and a hanger for use as wall décor.

In a consumer focus group, every title received extremely high marks. The group praised the color palettes, the designs, the workmanship and the sentiment. They also agreed that the perceived value of the “St. Charles” line is beyond the suggested retail of $18.99. Brownlow hopes that stores can retail these plaques for $19.99 or more.

The line’s eight titles in the line are: Faith Hope Love (7-03800-03134-1); Family—Family is our link to the past, our bridge to the future. (-03137-2); Bless This Home (-03135-8); Always Home—No matter what, no matter where, It’s always home if love is there. (-03136-5); The Lord Is Faithful—The Lord is faithful to all His promises. Psalm 145:13 (-03139-6); Joy and Peace—May the God of hope fill us with all joy & peace. Romans 15:13 (-03140-2); Never Leave You—I will never leave you or forsake you. Hebrews 13:5 (-03138-9); and Serve the Lord—As for me & my house, we will serve the Lord. Joshua 24:15 (-03133-4).

A 12-piece assortment (three each of four plaques) is available to retailers with scripture (7-03800-02263-9) or without (7-03800-02262-2) for $114.

For more information, visit www.brownlowgift.com. To order, call Brownlow at 800-433-7610.

 

Lesha Henderson is marketing/production manager at Brownlow Gifts.