PICTURE OF THE WEEK: Got it covered? Print
Written by Staff   
Wednesday, 24 February 2010 09:20 AM America/New_York
Effective, eye-catching displays do not have to involve a lot of additional resources or publisher's merchandising materials. Presenting multiple copies of a strikingly designed cover can make a strong statement-as with this display for Max Lucado's 3:16 at Connections Bookstore at Woodmen Valley Chapel in Colorado Springs, Colo. Integrating cross-merchandized products with the same theme helps focus customer attention.