Christian store personnel—owners, managers, frontline staff and volunteers—are being asked to judge the nominations on the impact they have had on staff and customers, including their ability to:

-speak to people's hearts and evoke emotion
-open people's minds to new ways of thinking
-encourage and affirm Christ-like living.

With 277 nominations for the 2010 prizes, awards are to be presented in 32 categories, from accessories and apparel to Bible study and all types of fiction. Voting ends March 24, with all retailers who complete a ballot form entered into a drawing to receive a free selection of products nominated in this year's competition.

Previously announced during the International Christian Retail Show, the winners will be named for the first time, this year, at Christian Retailing's own event, The Gathering 2010, to be held at Southeast Christian Church in Louisville, Ky., April 21-23.

To vote, go to www.retailerschoiceawards.com.