How blessed you are to know that 20% of your customers keep coming back to your store. These people believe in what you are doing and find their shopping experience with you satisfying. You should ensure they know how valuable they are to you.

One of the best ways I have heard to honor such customers is an annual "VIP Appreciation Night." The number of customers who fit into this category determines the size and type of special activities that can be planned. Here are a couple of suggestions:

A simple but attractive dinner inside your store can be arranged. If your budget cannot accommodate this, just do desserts and coffee.
Have a raffle for prizes.

Arrange for special entertainment.

Don't aim the event at selling to your VIPs—just honor them. They will in turn keep honoring you with their loyalty.

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