In fact a response to our inquiry was received from CBA, but accidentally omitted from an updated article. CBA President Bill Anderson told Christian Retailing at that time:

"From the retailers I talked to, there was a tremendous sense of openness to working together, however retailers were seeing a dramatic shift in the way music was being distributed and decided the timing was not right to invest the dollars that are necessary for a joint promotion on a national level".

"One benefit of the bringing together the retailers and music executives to work side-by-side on growing music sales in Christian retail was that it brought to the fore the importance of proprietary product for Christian retail. Since then we've seen the music companies respond with considerably more products unique to Christian retail."