TYNDALE, FOCUS RE-LAUNCH 'ADVENTURES IN ODYSSEY' Print
Wednesday, 25 August 2004 08:00 PM America/New_York

Tyndale House, in partnership with Focus on the Family, will re-launch "Adventures in Odyssey" (AIO) audio with new products, packages and price points along with aggressive marketing and promotion. Focus on the Family has committed to producing 24 new episodes per year with album No. 42, No Way Out, scheduled for release in October.

"'Adventures in Odyssey' is the most listened to youth audio brand in the Christian world, and we are confident its reach and influence can be extended," said Doug Knox, Tyndale vice president and group publisher. "Tyndale House is gearing up new product introductions and promotions for the spring, beginning a process of completely re-developing the AIO line."

AIO airs weekly on more than 2,000 radio stations. More than 550 AIO audio dramas have been produced.