BIG IDEA TO OFFER VEGGIETALES HOLIDAY DOUBLE FEATURE |
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Wednesday, 06 October 2004 08:00 PM America/New_York |
Two VeggieTales Christmas videos have been packaged together for the first time and are now available to CBA and general-market stores. Titled VeggieTales: Holiday Double Feature, the package will include two hours of bonus features and include previous release The Toy That Saved Christmas and The Star of Christmas on video for $14.99 and DVD for $19.99. Originally released in 1996, The Toy That Saved Christmas has sold more than 2.5 million units, while The Star of Christmas, released in 2002, has sold more than 1 million units. The double feature will be cross-promoted by Big Idea in its new VeggieTales: Sumo of the Opera release and in 1 million copies of its companion VeggieTales Special Edition: Sumo Of The Opera Magazine. Big Idea also is giving away 200,000 collectible mugs for children at participating retailers. They will be free to consumers with the purchase any VeggieTales audio or video product.
A new merchandising unit, The VeggieTales Christmas Gift Center, ships at the end of October and will showcase Holiday Double Feature, as well as Sumo of the Opera, How to Draw, Complete Silly Song Collection, VeggieTunes 4 and A Snoodle's Tale
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